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14 January 2021: Cannabis Council of Canada’s Tri-Chair Sustainability Caucus

They write……”the Cannabis Council of Canada’s Tri-Chair Sustainability Caucus will launch with an inaugural Virtual Roundtable in a meaningful discussion of collaborative industry initiatives that promote responsible production and business practices that push for a more sustainable and environmentally friendly cannabis industry. ”

On Jan. 14 at 1PM (EST), the Cannabis Council of Canada’s Tri-Chair Sustainability Caucus will launch with an inaugural Virtual Roundtable in a meaningful discussion of collaborative industry initiatives that promote responsible production and business practices that push for a more sustainable and environmentally friendly cannabis industry.

Join us as we forge our own destiny by demonstrating sectoral leadership and taking the initative of articulating proactive policy solutions in a fast-emerging area of public and consumer interest.

Panelists

Kirsten Gauthier, chief marketing officer, 48North

Kirsten is an entrepreneur, creative thinker and leader with over 20 years of award-winning experience. Kirsten has the ability to deliver brand strategy, creative concept, and full marketing execution. This has earned her an enviable reputation for providing innovative solutions and problem-solving skills for many top tier business, creative projects and social issues over the past 20 years. Kirsten is more than a marketer. Rather, she is a successful entrepreneur who has founded numerous for-profit and not-for-profit social enterprises, including: GoodFoot, Production Kitchen, THE INN, and Public Office

Kirsten has been recognized by Print Action Magazine as one of Canada’s 50 Most Influential People in Graphic Communications. A finalist for Canadian Woman Entrepreneur of the year, she has also won a number of Art Director Club of Canada, Communication Arts awards, a JUNO nomination in Album Design. Finally, she has been awarded numerous prizes in Canadian cannabis including CLIO Awards, a Canadian Marketing Award, and other industry prizes. Kirsten has led ground-breaking campaigns that have transformed companies and public opinion because of their boldness and creativity.

Karine Cousineau, director of government relations and sustainability, The Green Organic Dutchman

Karine oversees the TGOD’s government relations strategy and spearheads its sustainability program. Prior to joining TGOD, Karine worked in communications and public affairs for Lafarge Canada, the largest diversified construction materials company in North America. She was also consultant in government relations at Summa Strategies, representing clients in a wide range of industries including Defence, Transportation, Sports and Health Care. As a political staffer, Karine served in different offices including the office of Federal Minister of Transport and Quebec lieutenant, Finance Minister, and the Prime Minister’s office. Born and raised in Montreal, Karine has a B.Sc (Political Science) from the Université de Montréal.

Steven Fish, senior manager of corporate social responsibility, Aurora Cannabis Inc.

Steven is responsible for leading sustainability strategy and environmental stewardship at Aurora Cannabis. Previously, he founded several innovative start-ups and served as the executive director of Canadian Business for Social Responsibility (CBSR). As an entrepreneur and advisor, Steven has been dedicated to the advancement of responsible business leadership in Canada for more than 15 years. Steven served on the Expert Advisory Group that informed the Government of Canada’s CSR Implementation Guide for Canadian Business and is currently a mentor and advisory council member to the Graduate Diploma in Social Responsibility & Sustainability at St. Michael’s College, University of Toronto.

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