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420 Virtual Events Get Creative

So this year, cannabis companies couldn’t help but go all out in creating a number of unforgettable activations that far surpass last year’s muted 4/20 celebrations. They pulled together their party-planning committees to produce a mix of virtual and socially distanced in-person events that you definitely shouldn’t miss. Who doesn’t want to learn how to make hash-infused brunch items from a renowned cannabis chef? The upcoming festivities include musical performances, dance parties, inspiring artwork and Snoop Dogg (‘nough said).

Waking + Baking: Cannabis Cooking Class and Dance Party, PLUS Products

  • I can’t think of a better way to kick off my lazy Sunday than by attending a brunch party hosted by Michelle Lhooq

  • Learn how to make cannabis-infused scones and marmalades, hear all there is to know about hash and PLUS’ new limited-edition Hash Gummies and jam out to live tunes from  LA-based DJ MASHA. This is the perfect event for those unable to celebrate mid-week.

  • Date: April 18th, 11am PST

  • Where: Virtual

  • Tickets: Free (registration includes a discount code on PLUS products!)

“Year of Essential” 4/20 campaign, Green Thumb Industries (GTBIF)

  • Celebrating a milestone: one year of cannabis being deemed essential

  • Green Thumb Industries has partnered with Lizzie Post, author of Higher Etiquette, to host a livestream event centered around creating a deeper understanding and respect for cannabis culture and to usher in a new 4/20

  • Each Rise retail  location will be decked out in 4/20 decorations with product promotions running the whole month of April

  • Date: April 20th, 4:20m PST

  • Where: Virtual

  • Tickets: Free

Glass House Fest, Glass House Group

  • Everyone misses live music and Glass House Group is giving us the chance to bring music and weed together

  • Private socially-distanced hybrid digital-and-in-person music festival in LA, produced in collaboration with Jam in the Van and featuring critically acclaimed rapper/producer Flying Lotus, Duckwrth and comedian Mike E. Winfield

  • Event includes fully immersive, interactive virtual tour through Glass House Farms’ cannabis greenhouse

  • Date: April 20th, 7pm PST

  • Where: Virtual & at a secret location in LA

  • Tickets: Sold out

Community-Curated Virtual 4/20 Experience, NuggClub

  • Nugg Club will connect with cannabis enthusiasts through an immersive online experience featuring cannabis, music, art and deals from local restaurants

  • Art and music will be created by members of the local community, influencers and NuggClub staff

  • Launching a 4/20 Home Edition Nugg Club box specially-designed with 4/20 in mind

  • Date: currently Live

  • Where: nuggclub.com/420

  • Tickets: Free

“Even Higher Together,” Weedmaps

  • Snoop Dogg hosts this virtual 4/20 celebration featuring music, comedy, inspirational discussions and a lineup of surprise special guests.

  • Never-before-scene performances from Wiz Khalifa with appearances by G-Eazy, Mike Tyson, Berner, A$AP Rocky, Jhene Aiko and more

  • Last Prisoner Project Session hosted by rapper/activist Talib Kweli to highlight the importance of criminal justice reform, decarceration and equity in cannabis for BIPOC entrepreneurs.

  • When: April 20, 1pm PST

  • Where: weedmaps.com/wm-420

  • Tickets: Free

Cannabis Opportunities in 2021 And Beyond, Brooklyn Capital Collective

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