DUBLIN–(BUSINESS WIRE)–The “Regulatory Innovation in Drinks and Tobacco” report has been added to ResearchAndMarkets.com’s offering.
Emanating from the innovation of tobacco regulators, legislation in the drinks and tobacco industries promises to spread, increasingly shaping the nature and characteristics of the products we can consume and when, how and where they can be marketed and sold to us.
The Regulatory Innovation in Drinks and Tobacco global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces.
It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
A cluster of industries (mostly) exhibiting mature growth dynamics
The drinks and tobacco cluster, by and large, are developed industries with modest growth trajectories struggling with disruption from consumer disaffection, trends towards moderation and upstart propositions. The one exception, legal cannabis, is a disruptor in its own right, with elevated growth prospects.
Consumption in drinks and tobacco is perceived to be discretionary, yet it is often routine
Consumption in these industries is, arguably, especially vulnerable to regulatory scrutiny because it is both perceived as non-essential, at best health-neutral, but also often forms a central part of people’s routines and lifestyles, making it a legitimate and fruitful focus of legislative effort.
Taxation and promotion are key areas of focus of regulatory policy
Regulatory innovation in tobacco has created a range of legislative tools but across the cluster taxation (in the form of sugar levies, alcohol and cannabis excise) and promotion restrictions (in the form of warning labels, advertising bans and packaging restrictions) predominate.
Balance between restricting youth and allowing adult access
Each industry is wrestling with its own calculation of the balance between availability to adult consumers (sometimes to whom the products may be very beneficial eg adult smokers and e-cigarettes) and ensuring children are not being exposed to and encouraged to use those same brands.
Precedent of collective action during COVID-19 may fuel further measures
The communal action witnessed across markets to mitigate the impact of the pandemic, as well as understanding of certain risk factors (eg obesity) will prompt regulators to tighten restrictions in many areas, though equally some regulatory relaxations through the crisis may become permanent.
For more information about this report visit https://www.researchandmarkets.com/r/9i48c5
Laura Wood, Senior Press Manager
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